|
Before Uneeda Biscuit was introduced by National Biscuit Company in 1898, crackers were sold unbranded and packed loosely in barrels. Mothers would give their sons a paper bag and ask them to run down to the store and get the bag filled with crackers. National Biscuit Company used this as part of Uneeda Biscuit advertising symbol which depicts a boy carrying a pack of Uneeda Biscuit in the rain.
|
|
|
Uneeda became one of the first products to be mass marketed to other regions as it promoted “sanitary packaging” which proved to be better in terms of health and convenience than the common crackers in a barrel. The idea of Uneeda Biscuit came from Adolphus Green, creator of National Biscuit Company, who felt compelled that the company needed a new idea that would attract the public’s attention. Uneeda was manufactured to be lighter and flakier than any other crackers made at that time. The packaging was different from others in a way that it was the first “inner-seal package”, consisting layers of inter-folded wax paper and cardboard. The product was a huge success and soon local bakeries started packaging their crackers in a way similar to Uneeda Biscuit.
If you have items like these for sale, you may advertise them on this page.
If you know additional helpful facts on this subject, contact us!
Go back to Glossary Main Page.
|
